Insights
Grassroots Fandom: Small-Market NFL Fans Are Driving More Merchandise Sales
Key Takeaways: Small-market NFL fans in cities like Buffalo and Kansas City are outspending fans in major metros…
September 19
On Launches Football Division with Bombshell Mbappé Signing
Key Takeaways: Kylian Mbappé ends his nearly two-decade Nike partnership to join Swiss sportswear brand On On is…
September 19
Nike’s Standard Issue Collection Brings NBA Style to Every Fan
Key Takeaways: Nike’s NBA Standard Issue Collection covers all 30 NBA teams with hoodies, T-shirts, pants, and shorts.…
September 19
Sports Licensing Hits $44.4B: Licensing International
Key Takeaways: Sports licensing reached $44.4 billion in 2025, growing 8.5% — the fastest growth rate of any…
September 19
How a $3 T-Shirt Rewrote Gameday Fashion Rules
Key Takeaways: Taylor Swift’s homemade “Stevie Knicks” T-shirt at the 2026 NBA Finals sparked a viral wave of…
August 13
Timberland x New Era MLB Drop: Boots Meet Baseball
Key Takeaways: The Timberland x New Era MLB Collection launches globally Aug. 15, 2026, featuring limited-edition boots and…
August 13
Sports Apparel has Outgrown the Stadium
Key Takeaways: Sports fashion and lifestyle crossover has transformed merchandise from team identifiers into cultural fashion statements, with…
August 13
LeBron’s 76ers Jersey Just Broke a Fanatics Record
Key Takeaways: LeBron James signed a two-year, $8 million deal with the Philadelphia 76ers in July 2026 and…
August 12
Nike’s Blue Ribbon Elite Program Adds Even More Star Power
Key Takeaways: Nike’s Blue Ribbon Elite NIL program, launched in 2025 and named after the brand’s original identity…
July 17