Insights
Alexis Ohanian Acquires ONIT, Bets Big on College Cards
Key Takeaways: Seven Seven Six, Alexis Ohanian’s venture capital firm, acquired ONIT on June 18, 2026 — a…
June 19
The American University with an Italian Sports Apparel Deal
Key Takeaways: Fairleigh Dickinson University signed an exclusive apparel deal with Macron that begins in July 2026. The…
June 19
Why Nike Is Betting Big on Sport Again
Key Takeaways: Nike’s sport-first strategy under CEO Elliott Hill refocuses the brand on athletic performance and product innovation…
June 19
Beyond Pink: The Evolution of Fanwear for Women
Key Takeaways: Women’s fanwear market gap: Despite roughly 72% of women identifying as avid sports fans, 66% say…
June 18
Curry’s Li-Ning Deal May Have Changed the Sneaker Playbook Forever
Key Takeaways: Stephen Curry signed a reported 10-year deal with Chinese sportswear company Li-Ning on June 1, 2026.…
June 17
Adidas Dominates 2026 World Cup Jersey Sales
Key Takeaways: Adidas is dominating 2026 World Cup jersey sales through cultural design and premium details. Argentina’s home…
June 17
Fanatics and Rokt Are Looking to Rewrite Fan Product Discovery
Key Takeaways: Fanatics captures data from over 100 million fans across commerce, collectibles, betting and live events —…
June 17
U.S. Seizes $134K in Fake FIFA World Cup Merch
Key Takeaways: U.S. Customs and Border Protection seized 1,578 counterfeit FIFA World Cup 2026 items — worth an…
June 16
Penn State Drops Nike After 30 Years — Here Comes Adidas
Key Takeaways: Penn State Adidas deal: A 10-year partnership beginning July 1, 2026 ends a 30-plus-year Nike relationship,…
June 16