Insights
Adidas Dominates 2026 World Cup Jersey Sales
Key Takeaways: Adidas is dominating 2026 World Cup jersey sales through cultural design and premium details. Argentina’s home…
June 17
Fanatics and Rokt Are Looking to Rewrite Fan Product Discovery
Key Takeaways: Fanatics captures data from over 100 million fans across commerce, collectibles, betting and live events —…
June 17
U.S. Seizes $134K in Fake FIFA World Cup Merch
Key Takeaways: U.S. Customs and Border Protection seized 1,578 counterfeit FIFA World Cup 2026 items — worth an…
June 16
Penn State Drops Nike After 30 Years — Here Comes Adidas
Key Takeaways: Penn State Adidas deal: A 10-year partnership beginning July 1, 2026 ends a 30-plus-year Nike relationship,…
June 16
Kentucky and Fanatics Lock In a 12-Year NIL Deal
Key Takeaways: University of Kentucky Athletics and Fanatics extended their partnership for 12 years, adding a first-of-its-kind…
June 16
North Carolina Officials Warn Fans to Avoid Counterfeit Hurricanes Merchandise
Key Takeaways: Buy from official outlets only. The Carolina Pro Shop, licensed retailers, and arena vendors guarantee authentic…
June 15
Panini and Pathway Sports Ink Multi-Year NIL Trading Card Deal
Key Takeaways: Panini America and Pathway Sports & Entertainment have signed a multi-year NIL trading card deal covering…
June 12