January 22-24, 2025 |
Las Vegas Convention Center


January 22-24, 2025 |
Las Vegas Convention Center


What is License to Buy?

The License to Buy Show Specials Program is the most cost effective marketing opportunity for exhibitors. License to Buy offers incentives for buyers to visit your booth AND write orders. Not only do buyers get the discount or special offered with the coupon, they can actually earn money back on orders placed at the show!

How does it work?

For only $895, exhibitors can place a License to Buy coupon in the show directory. Buyers use these coupons to take advantage of discounts and specials from participating exhibitors. When a buyer makes cumulative purchases of $500 or more, the Sports Licensing & Tailgate Show rewards them with money back.





What does it look like?

License to Buy coupons are printed in a special section of the show directory

License to Buy Coupon Specs

4-3/4” W x 2” H

4-Color or Black and White

4-Color ads MUST USE CMYK



Materials due: December 2, 2024

PDFs are the preferred file format with all fonts embedded. If PDF is unavailable, we can accept your ad as either an EPS, JPG, or TIFF file – all fonts must be converted to outlines, all graphics linked, and files should be a minimum of 300 dpi. We cannot accept Microsoft Word, Publisher, or PowerPoint files for ads.

We had an epic show this year, largely due to the License to Buy program. Our orders doubled from last year, making it an extremely productive show. It’s great to see more and more buyers taking advantage of this tool.

In 2024, $31,400,000+ in orders were written through 121 participating license to buy exhibitors.

In 2024, 267 retailers participated and received more than $173,365 in rewards.

2024 Participating Retailers


4 Ever Sports
904 Sports Gifts + Thrifts
A Book Company
A Hobbit’s Hole, LLC
ACD Sports
Ad Pro
Adams One, Inc.
Alumni Hall, LLC
American Traditions
Amy Van Haaften
Andi’s Designs LLc DBA Primrose Decor
Appalachian Outfitters
Arena Sports
Arkansas Colleges of Health Education
Army + Navy Academy
ARR Sales Inc
Arther G James Cancer Hospital and Research Institute
Association of Graduates of the United States Air Force Academy
Atlantic Coast Sports
Auburn University Bookstore
Avantika Inc.
BCW Sports Inc
Bear Necessities
Bear Necessities, Washington University
Belmont University Bruin Shop
Bengals & Bandits
Best Friends
Bismarck State College
Blessed Trinity Catholic High School-Titan Spirit Zone
Board of Trustees Michigan State University
Bond’s Tailgaters
Bowling Green State University
Boyd-Buchanan School
Brentwood Academy
Brentwood Academy
Brown + Gold
Buck Associates
Buffalo Seamery Inc
BYU-Idaho University Store
C.C. Creations, LTD
Cal Student Store
Campus Book Mart
Campus Bookstore INC
Carnegie Mellon University
Carolyn’s Hallmark
Casa Unlimited Enterprises Inc.
Cate School
Catholic High
Central College (Central Spirit Shoppe)
Chapel Hill Sportswear
CJ Sports Collectibles
CJ Sports Gifts
Colgate university
College Book Store, Inc.
College Collectibles
College Colors, LLC
College Corner
College Station Sports Zone
Collegiate Pride, Inc. DBA Lions Pride
Colorado State University Bookstore
Convienance Store inc DBA Jones Petroleum
Cornell University
Crawford’s Museum
Creeds and Crests, inc
Crimson Proud LP
CSU Fullerton Auxiliary Services Corp (Titan Shops)
Cynter Enterprises
Dartmouth Co-operative Society, Inc.

Deck the Halls
Delaware North Inc – Cincinnati Sportservice Inc
Division Sports
Dordt University
Doug’s Sports House
Duchesne Academy
Dunkirk Sports Zone, LLC
Eastern Washington University
Elkhart Lakes Road America
Elmo’s Liberty St. T Shirts
Fanatics 101
Flagler’s Legacy
Flash Photography Inc.
Floretta Imports Inc
Fly Creek Investments
Fort Hays State University
Forty-Niner Shops, Inc.
Forty-Niner Shops, Inc.
Frisco Stadium, LLC
Game Day Apparel LLC
Gameday Spirit
Garnet & Gold Inc
Gene Lockwood’s
Glenns Sporting Goods
Global Sports
Gold Country, Inc.
Golden Gifts
Gotta Have It!
Greater Atlanta Christian School
Gulf Coast
GVSU Laker Store
Hall of Fame Cards Inc.
Hall’s Sports & Outdoors
Harve’s Sports Group
Hat Trick Inc.
Hawk’s Clothing Inc.
Higgins Hallmark
High Country Souveniers
Hirons Inc.
HKY Sports
Hope College Bookstore
Husker Hounds Inc
Inka’s Sports
Invision, Inc.
Iowa State University Book Store
Jimmy’s Sports World
JR’s Sports
Judge Memorial Catholic High School
KEMONT LLC, DBA: Tailgating Central
Key Sales Sports, LLC
Kirkwood Community College Bookstore
KTNW Associates inc
KU Bookstore
LA Road Rage
Lancaster Bingo Company LLC
Landmark Christian School
Levy Premium Foodservice LP
Liberty Christian School
Little League Baseball, Incorporated
Loyola Marymount University
M+G Superstore
MacKap LLC dba Chris’ University Spirit
Maggie’s Boutique
Maggiore Enterprises
Magnet Apparel LLC
Marist School
Marquette Spirit Shop
Mccobra Enterprises DBA Waukesha Sportscards
McLanahan’s Drugstore Mgmt. Co.Inc.

Miami Fanwear, LLC
MICDS Campus Store
Mind Blowing Sports
Misko Sports LLC
Miss Cocky LLC
Missouri State University
Montana State University Bookstore Inc.
Morningside University
Mount Paran Christian School
NDSU Bookstore
Neill’s Flowers and Gifts LLC
norcal action sports inc
Norfolk Academy
Oklahoma State University (The University Store)
Ottawa University
Parish Episcopal Scho
Party perfect Inc dba University Outpost
PECF- National Cathedral School
Pelly’s Sports
Pembroke Hill School
Plunkett’s Hallmark
Prestige International
Preston Financial Corporation / Sports Station
Pro Image Sports
Pro Stop Sportswear
Purple Nation (JMU Nation)
Ramsons Imports Inc
REA Sioux Shop
Red Lester Sports
Red Raider Outfitter
Reflections Sports Collectibles
REM Sports Unlimited LLC
Rochester Institute of Technology
Rocky Mountain Retro
Rose-Hulman Bookstore
S&B Enterprises LLC dba Hounddogs
San Antonio Christian School
Schreiner University
Scott’s Collectibles
Seventh Inning Stretch
SHA Campus Store
Silver and Blue Outfitters
Silver Co.
Simply Divas Boutique
Skate Frederick, LLC
Slingshot, LP
Southern Rose
Southern Sportz Store
Southern Utah University
Sports accessories Inc
Sports Center Inc DBA Maroon & Co
Sports Fanatic
Sports Images + More LLC
Sports mania
Sports Plus
Squeeze Play
St. Ignatius High School Wildcat Shop
St. Mark’s School of Texas
Steamboat Dry Goods
Sterling + Co LLC
Student Book Store
Texas Aggie Corps of Cadets Association
TFZ, Inc
The College of Idaho – College Store
The Corporate Edge
The Duck Store

The Eagles Nest @ The Episcopal School of Dallas
The Fan’s Wear
The Hockaday School
The M Store
The Matador
The Ohio State (Wexner Medical Center)
The President & Trustees of Colby College/Colby College
The Split Mitt Inc.
The Sports Card Zone
The Sports Corner
The Sports Fan LLC
The Sports Forum
The Tiger Sports Shop, Inc.
The University Store Oklahoma State
The Wooden Tulip Boutique
Thomas K. Abraham dba Paddle Tramps
Threshold LLC
Tiger Book Store
Touchdown Gifts
Tri County Ace
Trinity Campus Store
Turnovers, Inc.
UC Davis Stores
UC San Diego Bookstore
UC Santa Barbara Campus Store
UCLA Store
UCM Store — University of Central Missouri
UCSD Bookstore
UESI/UMass Store
UMD Stores
Unam Investments Inc
University Book Store
University Book Store Co
University Book Store, Inc.
University Co-Operative Society
University of Alabama
University of Alaska
University of Arizona
University of Arizona BookStores
University of Illinois
University of Lynchburg
University of Minnesota
university of minnesota – duluth
University of Missouri (The Mizzou Store)
University of Missouri-The Mizzou Store
University of Richmond
University of San Diego
University of St. Thomas
University of Vermont and State Agricultural College
University Screenprint, Inc.
University Spirit
University Sporting Goods
University Supply Store
Utah State University
Utah Valley University Campus Store
UVA Bookstores
Washington and Lee University Store
Waukesha County Area Technical College
Wesleyan School
West Chester University Student Services Inc.
WFHS Saint Store
Whitefield Academy
Wild Bills
Wildcat Shop (Central Washington University)
Wilk’s Dugout
Williamsburg Merchants Inc. (Campus Shop)
World Class Solutions Inc
Wrigleyville Sports
Yogiraj Corporation
You The Fan
Zia Graphics

For more information about License to Buy, contact:

Matt Lawson

Sales Director
(727) 482-1656

Madeline McKenna

Customer Success Manager
(201) 615-6948

Join us to connect with thousands of attendees and vendors