What is License to Buy?

The License to Buy Show Specials Program is the most cost effective marketing opportunity for exhibitors. License to Buy offers incentives for buyers to visit your booth AND write orders. Not only do buyers get the discount or special offered with the coupon, they can actually earn money back on orders placed at the show!

How does it work?

For only $819, exhibitors can place a License to Buy coupon in the show directory. Buyers use these coupons to take advantage of discounts and specials from participating exhibitors. When a buyer makes cumulative purchases of $500 or more, the Sports Licensing and Tailgate Show rewards them with money back.


What does it look like?

License to Buy coupons are printed in a special section of the show directory

License to Buy Coupon Specs

4-3/4” W x 2” H

4-Color or Black and White

4-Color ads MUST USE CMYK



Materials due: December 10, 2021

PDF’s are the preferred file format with all fonts embedded. If PDF is unavailable we can accept your ad as either an EPS, JPG or TIFF file – all fonts must be converted to outlines, all graphics linked and files should be a minimum of 300 dpi. We cannot accept Microsoft Word, Publisher or PowerPoint files for ads.

We had an epic show this year, largely due to the License to Buy program. Our orders doubled from last year, making it an extremely productive show. It’s great to see more and more buyers taking advantage of this tool.

In 2023, $27,200,000+ in orders were written through 125 participating license to buy exhibitors.

257 retailers participated and received more than $165,510 in rewards.


2022 Participating Retailers


4 Ever Sports
816 Sports Zone
ACD Sports
AD Pro
American Traditions
Appalachian Outfitters
Arena Sports
Atlantic Coast Sports
Auburn University
AV Sports & Graphics
Aztec Shops, Ltd
Balfour of Norman
Best of Big Red
Bhasin Ent Inc
Big Red Shop, Inc.
Bismarck State College
Black & Gold Shops
Boise State University Bronco Shop Bond’s
   Tailgaters/Bond’s Drug
Boyd Buchanan School
BSB Sports Collection and
   ProClub Wear
Buck Associates
Bulldog Fan Zone
BYU-Idaho University Store
C.C. Creations, LTD
Cactus Sports
Cal Student Store
Campus Book Mart
Campus Bookstore on
Campus Emporium
CanesWear/Miami FanWear
Carroll College
Central College Spirit
Chapel Hill Sportswear Inc
Chris’ University Spirit
Classic Carolina
Collector’s Choice
Collectors Heaven LLC
Collectors Paradise
College Station Sports
Conrads College Gifts
Corporate Edge 1
Cranbrook Educational  
Cynter Enterprises
D&D Distributors
Deck the Halls
Diary Distinct Design
Dordt University
Doug’s Sports House
EWU Eagle Store
Fan Cave Sports
Fan Zone
Fanatic U
Fanatics 101
Fielders Choice
Flagler College/Flagler’s
Game Day

Grand Canyon University
Greater Atlanta Christian
Green and Gold Zone
Greenhill School
Gulf Coast Cards
Hawks Clothing Inc.
Heads & Tails LLC
Higgins Hallmark
Hillsdale College Bookstore
Hip Hop Connection
Hirons Inc.
Holton-Arms School
   Pride/Papermaker Pride Hope College Bookstore
Husker Hounds Inc
Interstate Sports
Iowa State University
JD Becker
Jimmy’s Sports World
Jones Petroleum
Kennesaw State University
Kentucky Branded
LA Road Rage
Landon School
Liberty Christian School
Maggie’s Boutique
Marist School Campus Store
Maroon U, LLC
McLanahans Student Store
MICDS Campus Store
Midshipmen Store
Midwest Sports Marketing
Miss Cocky Boutique
MO Pro Sports, LLC
Morningside University
Mountaineer World
Mr. Knickerbocker Inc.
MSU Bookstore
Multnomah Athletic Club
NDSU Bookstore
Nerias Sports
NFL Xtreme
Oberois LLC
Oswalt’s Apparel & Footwear
Ottawa University
Our Lady of Good Counsel
   High School
Paddle Tramps
Pearls Sports Shop, Inc.
Pembroke Hill School
Poor Boys Sports LLC
Premium Investments
Pro Image Sports
Pro Stop Sportswear
ProImage Sports
Purple Nation

 R.E.M Sports Unlimited LLC

Race Daze Collectibles
Radtke Sports
Raffat Inc/Sports Plus
Ralph Engelstad Arena Sioux
   Shop /
RE Arena, Inc.
Randall’s Market
Red Lester Sports
Red Raider Outfitter
Reflections Sports and
Rick’s Vending & Dist
Rico Sports
Rocky Mountain Retro, LLC
RR Games
Runners Edge Inc
S+B Sports Collectiables
Sacred Heart Academy
   Campus Store
Schreiner University
Scott’s Toys & Collectibles
Silver and Blue Outfitters
Sinbad Sports
SK Leather
South Dakota State
   University Bookstore
Southern Exchange
Southern Sportz Store
Speckle Bellies Clothing
Spirit Screen Printing
Sports Accessories Inc.
Sports Center
Sports Corner
Sports Fanatic
Sports Fanatic Inc
Sports Fans
Sports Station
Sports Team Accessories
Sports Zone, Inc.
Sportswear Mart, Inc.
Squeeze Play
St. Marks School of Texas
   Student Store
Stadium Signatures
Sterling & Co. LLC
Stick Shack North The
Student Book Store Inc
Summit Sports, Comics &
SUU Bookstore
Syracuse University
Tailgating Central
Tamia Handcrafts
Texas Book Company
Texas Monkey Business
The Bolles School Campus
The College Corner
The Duck Store – University
   of Oregon
The Family Clothesline
The Family Sports Cave
The Fan Zone
The Hockaday School

The Matador
The Party Shop
The Saints Shop
The Sports Corner (Greer’s Gifts)
The Sports Fan
The Student Book Store
The Tiger Sports Shop
The University Book Store
The University of Arizona Bookstore The Vault
Three Bears General Store
Tiger Book Store
Tiger Threads – Broken Arrow Public
Titan Spirit Zone/Blessed Trinity High
Titan Wholesale
Touchdown Gifts Inc
Trenz Shirt Company
Tri-County Ace
Trinity Campus Store
Turnovers, Inc.
UCI Alumni Association
UCLA Store
UCSB Campus Store/ Regents of the
University of California
UNI Bookstore
University Book Exchange
University Book Store
University Books and More
University Co-Op Society
University of Alabama Supply Store University of Minnesota Bookstore University of Minnesota Duluth University of Pittsburgh
University of Richmond Spider Shop University of St. Thomas/Campus Store
University Outpost
University Screenprint, Inc.
University Sporting Goods Inc.
Upstate Tailgate Inc
VIP Sports
Washington and Lee University Store Waukesha County Area Technical
We’re Good Sports
Wesleyan School Spirit Shop
Yinzers in the Burgh
Yogiraj Corporation
Zia Graphics

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For more information about License to Buy, contact:

Matt Lawson

Sales Director
(727) 482-1656

Madeline McKenna

Customer Success Manager
(201) 615-6948

Join us to connect with thousands of attendees and vendors