January 22-24, 2025 |
Las Vegas Convention Center


January 22-24, 2025 |
Las Vegas Convention Center



Get ready to experience the ultimate event dedicated to the exciting world of sports and collegiate licensed merchandise! The Sports Licensing and Tailgate Show is the only event dedicated to the business of sports and collegiate licensed merchandise. Each year, this premiere industry event attracts a diverse range of retailers and schools from all corners of the country, all eager to discover new products, meet fresh vendors, and most importantly, place orders for the hottest sports licensed products on the market. If you’re a licensee, manufacturer or brand owner representing professional or collegiate leagues and teams, this is the event you simply can’t afford to miss!

Retail Attendance

The Show continues to grow year after year and attracts the widest variety of retailers. Buyers come from concessionaires, college bookstores, mass market retailers, gift shops, drug stores, sporting goods stores and more. Every retailer goes through a strict qualification process to ensure exhibitors get the most qualified audience possible.

  • Amazon
  • Walmart
  • Eagle Eye Outfitters
  • Sports Nation
  • Aramark
  • Sam’s Club
  • Hot Topic
  • Pottery Barn Teen
  • Pro Image Sports
  • The Party Shop

  • UCLA Store
  • Lids
  • Fanatics
  • The TJX Companies
  • Bealls Outlet Stores

Collegiate Attendance

The collegiate licensing segment continues to grow. In addition to hundreds of college bookstore buyers, including Follett and Barnes & Noble College Booksellers, in 2022/2023 there were more than 120 college licensing departments in attendance. 

  • Baylor University
  • Yale University
  • Texas Christian University
  • University of Arizona
  • Louisiana State University
  • Michigan State University
  • UCLA
  • University of Michigan
  • Texas A&M University
  • University of Utah
  • Wake Forest University
  • University of Arkansas
  • University of Tennessee
  • Duke University
  • University of Florida






Kick-Off the Season with SLATS…

I’ve been attending SLTS for two plus decades. It’s the main reason I’ve been able to build such a diverse business network. I always look forward to the show.

DJ Kazmierczak , Panini America

Sports Licensing is such an amazing time getting together with everyone from our industry and taking a very crucial few days to get away from the desk and get back into what makes this industry amazing. Connecting with other like minded folks. Can’t wait to be back!

Mike Hammer, VGHC

As a long-time supporter and exhibitor, Ultra Game NBA & NFL by Icer Brands makes this show a priority for our business. It continues to introduce new opportunities as well as catch up with great partners and friends.

Joe Adelantar, Icer Brands

Marketing & Sponsorship Opportunities

Set yourself apart from your competition and get the attention of buyers with our unique marketing opportunities. There is something to fit every marketing objective and every budget.

License to Buy

For only $895, exhibitors can place a License to Buy coupon in the show directory. The License to Buy program incentivizes buyers to visit your booth by rewarding them with money back on purchases they make at the show.

Here are the License to Buy stats from the 2024 show:

Orders written with participating vendors

# of Participating LTB Exhibitors

# of Retailers That Participated in the LTB Program

Total $ Rewards Given to Participating Retailers

License to Buy line at SLATS

New Product Zone – $695

Show off your new items and drive additional traffic to your booth. The New Product Zone is a cost-effective way for you to highlight your latest products!

New Products Showcase at SLATS

Total Reach Packages

Get exposure online, in print and onsite! Our TotalReach packages offer maximum exposure for minimum investment, making them a great value.

Sports Licensing & Tailgate Show - People doing business

Join us to connect with thousands of attendees and vendors