BE A PART OF THE
MVP OF SPORTS RETAIL
Get ready to experience the ultimate event dedicated to the exciting world of sports and collegiate licensed merchandise! The Sports Licensing & Tailgate Show is the only event dedicated to the business of sports and collegiate licensed merchandise. Each year, this premiere industry event attracts a diverse range of retailers and schools from all corners of the country, all eager to discover new products, meet fresh vendors, and most importantly, place orders for the hottest sports licensed products on the market. If you’re a licensee, manufacturer or brand owner representing professional or collegiate leagues and teams, this is the event you simply can’t afford to miss!
Retail Attendance
The Show continues to grow year after year and attracts the widest variety of retailers. Buyers come from concessionaires, college bookstores, mass market retailers, gift shops, drug stores, sporting goods stores and more. Every retailer goes through a strict qualification process to ensure exhibitors get the most qualified audience possible.
- Amazon
- Sports Nation
- Aramark
- Forever 21
- Pottery Barn Teen
- Sam’s Club
- Hot Topic
- Pro Image Sports
- Burlington Stores
- Chewy
- Fanatics
- The TJX Companies
- Target Corp
- Tilly’s
- Ross Stores
Collegiate Attendance
The collegiate licensing segment continues to grow. In addition to hundreds of college bookstore buyers, including Follett and Barnes & Noble College Booksellers, in 2025, more than 120 college licensing departments were in attendance.
- Princeton University
- University of Arizona
- Boise State University
- Utah State University
- University of San Diego
- Michigan State University
- UCLA
- Cornell University
- Iowa State University
- Auburn State University
- University of Tennessee
- UC Santa Barbara
- University of Illinois
- University of Hawaii
- University of Nebraska
QUALIFIED BUYERS
STORE FRONTS
COLLEGIATE LICENSING OFFICIALS
STATES + D.C. PRESENT
TOTAL ATTENDANCE
Kick-Off the Season with SLATS…
I’ve been attending SLTS for two plus decades. It’s the main reason I’ve been able to build such a diverse business network. I always look forward to the show.
Sports Licensing is such an amazing time getting together with everyone from our industry and taking a very crucial few days to get away from the desk and get back into what makes this industry amazing. Connecting with other like minded folks. Can’t wait to be back!
As a long-time supporter and exhibitor, Ultra Game NBA & NFL by Icer Brands makes this show a priority for our business. It continues to introduce new opportunities as well as catch up with great partners and friends.
Marketing & Sponsorship Opportunities
Set yourself apart from your competition and get the attention of buyers with our unique marketing opportunities. There is something to fit every marketing objective and every budget.
License to Buy
For only $895, exhibitors can place a License to Buy coupon in the show directory. The License to Buy program incentivizes buyers to visit your booth by rewarding them with money back on purchases they make at the show.
Here are the License to Buy stats from the 2024 show:
Orders written with participating vendors
# of Participating LTB Exhibitors
# of Retailers That Participated in the LTB Program
Total $ Rewards Given to Participating Retailers
New Product Zone – $695
Show off your new items and drive additional traffic to your booth. The New Product Zone is a cost-effective way for you to highlight your latest products!
Total Reach Packages
Get exposure online, in print and onsite! Our TotalReach packages offer maximum exposure for minimum investment, making them a great value.
