Expose your products to more than 5,000 attendees from across the country and beyond!

More than 2,000 buyers are here from independent & chain sporting goods stores, suppliers, mass market retailers, general merchandise and specialty stores, fan shops, and more. See the full store list here. In addition, representatives from many colleges and universities come to the show – licensing departments, bookstore buyers, alumni associations, and more! See the school list here.

This is truly a deal-making show. Retailers are here, and they are ready to buy. Over $18 million in orders were written in 2022 through the License to Buy program alone!

This is your chance to show off your latest products and licenses and write orders right on the show floor.

Who should exhibit?

Exhibitors are manufacturers that hold licenses for any professional or collegiate sports teams. Products from all categories are represented:



Collectibles & Trading Cards


Gifts & Novelties


Home Furnishings & Housewares

Imprinted/Embroidered Items

Picnic/Tailgating Products

Sports Equipment

Stationery & School Supplies

Toys & games

Join us to connect with thousands of attendees and vendors