About The Show | Sports Licensing & Tailgate Show


Held January 19-21, 2022 in Las Vegas, NV, the Sports Licensing and Tailgate Show is the premier event for licensors, licensees, retailers and colleges interested in licensed products. 

Attendees will have the chance to see nearly 400 exhibiting companies, representing every possible product category. All of the professional leagues and collegiate teams will be represented. Licensors returning will be Collegiate Licensing Company, NASCAR, National Hockey League and NBA Properties Inc. 

The show attracts buyers from all types of retailers: specialty shops, fan shops, department stores, sporting goods stores, online retailers, collectibles and gift stores. Retailers that attended in 2020 include: Academy Sports & Outdoors, Amazon.com, Belk Inc., Dick’s Sporting Goods, Dunham’s Sports, Fanatics, Hibbett Sports, JC Penney, Kohl’s, Lids, Rally House, WalMart and many more. Click here to view the 2020 store list. 

The 2020 show continued to grow in the collegiate licensing segment. In addition to hundreds of college bookstore buyers, including Follett and Barnes & Noble College Booksellers, there were more than 150 college licensing departments in attendance. Click here to view the 2020 school list.

The Sports Licensing & Tailgate Show is produced by Emerald. Formerly Nielsen Expositions, Emerald is a leading operator of business-to-business tradeshows in the United States, producing over 85 tradeshows and conference events per year connecting buyers and sellers across nine diversified markets, including general merchandise, sports, hospitality and retail design, jewelry, photography, decorated apparel, building, healthcare and military.

Other Emerald Sports & Retail events include Outdoor Retailer, ASD, Imprinted Sportswear Shows, Surf Expo, Surtex, Internet Retailer Conferences, and the National Stationery Show. This crossover allows Emerald customers to benefit from the synergies between the retail, sports, general merchandise and sports licensing & tailgate events. Click here to view all of Emerald’s events.

Senior Vice President, Sports Group: Marisa Nicholson

Sales Director: Matt Lawson 

Senior Marketing Director: Jennifer Pelkey

Marketing Director: Nikki Puckett

Order Entry Manager: Sara Burns

Vice President, Operations: Jody Mosley

Operations Manager: Laura Ouimet

Register now for the opportunity to connect with thousands of attendees and vendors