KAWS x MLB: Street Art Takes the Diamond
Key Takeaways: The KAWS x MLB Collection is a limited-edition streetwear and collectibles drop — featuring Nike jerseys,…
July 10Latest in: Sports Liscening
NBPA Launches PLYRS UNTD Brand
Key Takeaways: The National Basketball Players Association launched PLYRS UNTD, a consumer-facing commercial brand that markets the collective…
June 26
Alexis Ohanian Acquires ONIT, Bets Big on College Cards
Key Takeaways: Seven Seven Six, Alexis Ohanian’s venture capital firm, acquired ONIT on June 18, 2026 — a…
June 19
Curry’s Li-Ning Deal May Have Changed the Sneaker Playbook Forever
Key Takeaways: Stephen Curry signed a reported 10-year deal with Chinese sportswear company Li-Ning on June 1, 2026.…
June 17
Adidas Dominates 2026 World Cup Jersey Sales
Key Takeaways: Adidas is dominating 2026 World Cup jersey sales through cultural design and premium details. Argentina’s home…
June 17
Penn State Drops Nike After 30 Years — Here Comes Adidas
Key Takeaways: Penn State Adidas deal: A 10-year partnership beginning July 1, 2026 ends a 30-plus-year Nike relationship,…
June 16
North Carolina Officials Warn Fans to Avoid Counterfeit Hurricanes Merchandise
Key Takeaways: Buy from official outlets only. The Carolina Pro Shop, licensed retailers, and arena vendors guarantee authentic…
June 15