January 20-22, 2027 |
Las Vegas Convention Center

Q
Q

January 20-22, 2027 |
Las Vegas Convention Center

Latest in: Sports Liscening

Sports Liscening Trading Cards
Onit logo: teal lowercase letters forming 'onit' with a black 't' at the end and a teal dot above the 'i' (brand wordmark).

Alexis Ohanian Acquires ONIT, Bets Big on College Cards

Key Takeaways:  Seven Seven Six, Alexis Ohanian’s venture capital firm, acquired ONIT on June 18, 2026 — a…

June 19
Li-Ning NBA Sports Liscening Sports Merch
Storefront sign for Li-Ning on a white brick wall with a red swoosh and glass windows behind it.

Curry’s Li-Ning Deal May Have Changed the Sneaker Playbook Forever

Key Takeaways: Stephen Curry signed a reported 10-year deal with Chinese sportswear company Li-Ning on June 1, 2026.…

June 17
Adidas Sports Liscening Sports Merch
Soccer player balancing a colorful ball with their foot on a grassy field, wearing white socks and neon cleats.

Adidas Dominates 2026 World Cup Jersey Sales

Key Takeaways: Adidas is dominating 2026 World Cup jersey sales through cultural design and premium details. Argentina’s home…

June 17
Your quarterly dose of licensing lore, industry news, and innovation.
College Sports Licensing Deals Sports Liscening
Wide view of a modern stadium exterior with steel framework and a circular blue logo on a gray building against a blue sky, taken from near ground level at the entrance

Penn State Drops Nike After 30 Years — Here Comes Adidas

Key Takeaways: Penn State Adidas deal: A 10-year partnership beginning July 1, 2026 ends a 30-plus-year Nike relationship,…

June 16
Licensed Merch Sports Liscening Sports Merch
Close-up of white fabric with a bold red and navy circular logo, partially cropped against a blue background.

North Carolina Officials Warn Fans to Avoid Counterfeit Hurricanes Merchandise

Key Takeaways: Buy from official outlets only. The Carolina Pro Shop, licensed retailers, and arena vendors guarantee authentic…

June 15