January 20-22, 2027 |
Las Vegas Convention Center

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January 20-22, 2027 |
Las Vegas Convention Center

Latest in: Licensing Deals

College Sports Licensing Deals Sports Liscening
Wide view of a modern stadium exterior with steel framework and a circular blue logo on a gray building against a blue sky, taken from near ground level at the entrance

Penn State Drops Nike After 30 Years — Here Comes Adidas

Key Takeaways: Penn State Adidas deal: A 10-year partnership beginning July 1, 2026 ends a 30-plus-year Nike relationship,…

June 16
College Sports Licensed Merch Licensing Deals NIL
Exterior view of a modern stadium with a large blue UK banner displaying the university's white 'UK' logo, flanked by trees.

Kentucky and Fanatics Lock In a 12-Year NIL Deal

Key Takeaways:     University of Kentucky Athletics and Fanatics extended their partnership for 12 years, adding a first-of-its-kind…

June 16
Licensing Deals NIL Trading Cards
Bright yellow license plate reading PANINI with a cartoon crest on the left, mounted on a dark vehicle.

Panini and Pathway Sports Ink Multi-Year NIL Trading Card Deal

Key Takeaways:  Panini America and Pathway Sports & Entertainment have signed a multi-year NIL trading card deal covering…

June 12
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