Tennessee Debuts 19 New Adidas Uniforms
Key Takeaways: Tennessee Athletics and adidas launched a 10-year partnership on July 1, 2026, unveiling 19 new uniforms…
July 10Latest in: Licensing Deals
KAWS x MLB: Street Art Takes the Diamond
Key Takeaways: The KAWS x MLB Collection is a limited-edition streetwear and collectibles drop — featuring Nike jerseys,…
July 10
Penn State Drops Nike After 30 Years — Here Comes Adidas
Key Takeaways: Penn State Adidas deal: A 10-year partnership beginning July 1, 2026 ends a 30-plus-year Nike relationship,…
June 16
Kentucky and Fanatics Lock In a 12-Year NIL Deal
Key Takeaways: University of Kentucky Athletics and Fanatics extended their partnership for 12 years, adding a first-of-its-kind…
June 16
Panini and Pathway Sports Ink Multi-Year NIL Trading Card Deal
Key Takeaways: Panini America and Pathway Sports & Entertainment have signed a multi-year NIL trading card deal covering…
June 12