The Northwest Co., Roslyn, N.Y., has announced a five-year exclusive licensing agreement with the University of Texas and Dallas-based 289c Apparel for bedding and beach products.
The partnership gives Northwest exclusive rights to manufacture and distribute Longhorn-branded blankets, bedding, throws, beach products and accessories. Such products are now offered in nationwide retailers and on the Northwest Co. website.
“We are very excited to elevate our partnership with The Northwest Co. through this new exclusive agreement, bringing along great industry experience to further grow our brand,” says Craig Westemeier, senior associate athletic director, University of Texas. “We have great confidence that this partnership will give our fans a wide offering of high-quality UT products, allowing them to show off their true Longhorn pride.” — M.Q.