The NFL Players Association (NFLPA), Washington, D.C., announced six new licensing agreements through its licensing and marketing arm, NFL Players Inc., in areas such as women’s apparel, toys and digital product.
The new licensees include G-III Apparel Group, Ltd. (G-III), AYO, Global Business Intercoe, Punchbowl, American Mills International and the Fire Department of New York (FDNY).
G-III will feature player names and numbers through its Touch by Alyssa Milano and G-III 4Her fashion lines for female fans, and the company will also be able to create women’s apparel featuring NFL players co-branded with collegiate marks.
AYO will offer personalized video shout out messages from players, while Global Business Intercoe will introduce player-inspired mini-figures, keychains and plush toys in Mexico.
Punchbowl will offer digital greeting cards and online invitations featuring player-identified imagery, American Mills International will create NFL player-identified knit hats and beanies, and the FDNY and NFLPA teamed up to celebrate the 150-year history of the FDNY with a limited-edition of T-shirts.
For more information, visit nflpa.com. — J.B.