New Era, Buffalo, N.Y., the official on-field cap of the Little League World Series, has announced a renewal of its long-term sponsorship agreement with the program.
In addition to the extension of its on-field rights and sponsorship, the new agreement grants licensing and retail distribution rights.
“For years New Era has provided the talented athletes of the Little League World Series the best baseball caps in the world,” says Tony DeSimone, New Era’s director of baseball. “We’re now excited to bring legions of fans all around the world the same product in support of this legendary event.”
The organizations began their partnership in 2006, and the new licensing agreement extends the relationship through 2020. Fermata Partners, Little League’s licensing agency, will manage the retail license component of the relationship.
For more information, visit littleleague.org. — J.B.