NASCAR, in association with Panini America, Irving, Texas, has released the first of four officially licensed trading card products expected to debut in 2016.
The first line of officially licensed trading cards encompasses teams and drivers across the NASCAR Sprint Cup Series, NASCAR XFINITY Series and NASCAR Camping World Truck Series.
“We’re thrilled to be aligned with Panini, which will provide a fresh approach and re-energize this category,” says Blake Davidson, vice president of licensing and consumer products, NASCAR. “Partnering with a leader in the space was an important strategy for NASCAR, producing top-quality product for NASCAR fans, kids and collectors alike.”
Through the multi-year agreement, NASCAR Team Properties and Panini will deliver trading card products each year. NASCAR trading cards are available at Wal-Mart, Target and hobby stores nationwide, in addition to the Fanatics Trackside Superstore and NASCAR.com Superstore.
The 2016 Panini Prizm NASCAR card set currently is available. The 2016 Panini Torque NASCAR set will be released in early September; the 2016 Panini Certified NASCAR set will be unveiled in early October; and the 2016 Panini National Treasures NASCAR set in early November. — M.Q.