’47, Boston, a premium sports lifestyle brand, reached a licensing agreement with Major League Baseball International (MLBI) to distribute and sell branded goods across Europe, South Africa, Asia and the Middle East.
’47 has been a long-time Major League Baseball (MLB) partner and with this agreement, exposure for the brand greatly increases.
“Major League Baseball continues to grow its position as a leader in international sports and we look forward to contributing to that growth story by delivering best-in-class sports apparel, headwear and accessories to fans in the global marketplace,” says ’47 co-owner Steven D’Angelo. “This agreement deepens our relationship with MLB — a long standing, valued partner.”
To support the international growth, ’47 is adding resources and personnel to its global team, and is actively expanding distribution in the Middle East, South Africa and Asia.
For more information, visit 47brand.com. — J.B.