Fanatics Implements Emoji Links to Online Store

Sep 28, 2016

"363x277Cs97CByUsAEtl30"Online sports retailer Fanatics, Jacksonville, Fla., has added a new feature that allows fans to buy T-shirts by clicking on National Football League (NFL) player emojis.

Fans with the Apple iOS 10 update for Apple mobile devices can download the Fanatics NFL Shop app and turn it on in Messages, pulling up the player emojis in the app portion. Then, when users taps the emoji, they are taken to the NFL Shop app and can purchase a T-shirt that features the same player’s emoji.

Currently, Fanatics offers 21 NFL player emojis, but the company says it will release more in the coming weeks. — M.Q.