Adidas pays $1.3 billion in Manchester United deal

According to CNNMoney, Adidas has recently signed a $1.3 billion sponsorship deal with Manchester United. The German sports apparel company has agreed to pay the English soccer club at least £750 million ($1.3 billion) over the period of the contract, more than double the value of its existing deal with Nike. Under the new deal, Man U will wear Adidas uniforms for the 2015-2016 season and Adidas will be the exclusive worldwide distributor of Manchester United branded merchandise.

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Sports Licensing and Tailgate Show Wrap-Up

The Sports Licensing and Tailgate Show, the premier event for brand owners, licensors, licensees and retailers of sports licensed merchandise, came together in Las Vegas on January 17-19 for three days of order writing, deal making, education and net

Licensees: Reserve Your Booth for 2018

The 2018 Sports Licensing and Tailgate Show will take place January 23-25, 2018 at the Las Vegas Convention Center. Companies interested in exhibiting should submit their contract, along with deposit, no later than February 17, 2017 to take advantag

Report: Global Licensed Sports Merch to Nearly Double by 2024

According to Transparency Market Research, a market intelligence company that provides global information reports and services, the global licensed sports merchandise market, which was valued at $27.63 billion in 2015, will reach $48.17 billion by 20

Bucking the Trend

Sports fans display their allegiances in a variety of ways, especially on game days: T-shirts with their favorite teams’ logos, face paint, jerseys and, of course, hats. Hats — whether they’re ball caps, visors or the occasional cowboy hat —

NHL, Fanatics Agree to Partnership

The National Hockey League (NHL) and Fanatics, Jacksonville, Fla., agreed to a long-term agreement expanding their relationship. Fanatics will now be the official manufacturer of NHL apparel and headwear beginning with the 2017-2018 season. The compa

In with the New

If you haven’t been to the Sports Licensing and Tailgate Show (SLTS) in a while, you will want to make plans to be there Jan. 17-19 in Las Vegas. The show has grown year over year and has become unrecognizable from compared to just a few years ago.