Turning Licensing, Waukesha, Wisc., has announced a new partnership with IMG on a new line of NFL Greats wall calendars, which will include inspirational quotes from each player along with high-quality images.
IMG recently created the Football Greats Alliance (FGA) to help preserve the legacy of former NFL players such as Brett Favre, Walter Payton and Eric Dickerson, along with over 50 other players.
The alliance creates, develops, and manages the strategic execution and marketing rights for more than 22,000 retired NFL players, including more than 160 Hall of Famers, 50 Heisman Trophy winners, 225 broadcasters and 35 NFL MVPs, helping to solidify and preserve the legacy of former NFL players, according to the company. The formation of the FGA coincides with the establishment of the Greater Good Fund (GGF), designed to support health and welfare programs for the retired players, with 25% of all proceeds from FGA partnerships going to the GGF.
The Brett Favre wall calendar will be among the first NFL Greats calendars produced for 2017 and will be available for purchase at major retailers throughout the United States and Canada this fall. — M.Q.