England’s Football Association (FA), London, announced plans to bring its domestic licensing program in-house for the first time in the organization’s 151-year history.

Founded in 1863, The FA has always outsourced its licensing operation to external agencies, but now an FA team will work with new and existing licensees and retailers to make products tailored to consumer demands.

“This is a real opportunity for us to work more closely with businesses who truly believe and share the values of The FA to each other’s mutual benefit,” says Nicky Stanton, a member of The FA’s commercial division. “We will be supporting our licensees and retailers with the launch of a new style guide and design direction to help develop an exciting new range of products.”

Along with new licensing plans, The FA says it is looking to expand its program into online and digital areas.

For more information, visit thefa.comJ.B.