The Collapse of the Nike Empire: How the Sportswear Giant is Fighting Back
Key Takeaways: Nike’s market valuation dropped from about $280 billion in 2021 to roughly $55 billion today, reflecting…
October 28Latest in: Sports Licensing
Target Goes All In on Sports with New Fan Shops
Key Takeaways: Target is rolling out more than 1,600 new and remodeled Fan Shops this fall, roughly doubling…
October 27
AI Meets Fandom: How Technology is Reimagining Sports Merchandise
Key Takeaways: Fanatics and OpenAI launched Shop the Look, an AI recommendation tool that suggests coordinated sports merchandise…
October 27
Nike’s Standard Issue Collection Brings NBA Style to Every Fan
Key Takeaways: Nike’s NBA Standard Issue Collection covers all 30 NBA teams with hoodies, T-shirts, pants, and shorts.…
September 19
Sports Licensing Hits $44.4B: Licensing International
Key Takeaways: Sports licensing reached $44.4 billion in 2025, growing 8.5% — the fastest growth rate of any…
September 19
How a $3 T-Shirt Rewrote Gameday Fashion Rules
Key Takeaways: Taylor Swift’s homemade “Stevie Knicks” T-shirt at the 2026 NBA Finals sparked a viral wave of…
August 13
Timberland x New Era MLB Drop: Boots Meet Baseball
Key Takeaways: The Timberland x New Era MLB Collection launches globally Aug. 15, 2026, featuring limited-edition boots and…
August 13
Sports Apparel has Outgrown the Stadium
Key Takeaways: Sports fashion and lifestyle crossover has transformed merchandise from team identifiers into cultural fashion statements, with…
August 13
Tennessee Debuts 19 New Adidas Uniforms
Key Takeaways: Tennessee Athletics and adidas launched a 10-year partnership on July 1, 2026, unveiling 19 new uniforms…
July 10