Nike’s Standard Issue Collection Brings NBA Style to Every Fan
Key Takeaways: Nike’s NBA Standard Issue Collection covers all 30 NBA teams with hoodies, T-shirts, pants, and shorts.…
September 19Latest in: Sports Licensing
Sports Licensing Hits $44.4B: Licensing International
Key Takeaways: Sports licensing reached $44.4 billion in 2025, growing 8.5% — the fastest growth rate of any…
September 19
How a $3 T-Shirt Rewrote Gameday Fashion Rules
Key Takeaways: Taylor Swift’s homemade “Stevie Knicks” T-shirt at the 2026 NBA Finals sparked a viral wave of…
August 13
Timberland x New Era MLB Drop: Boots Meet Baseball
Key Takeaways: The Timberland x New Era MLB Collection launches globally Aug. 15, 2026, featuring limited-edition boots and…
August 13
Sports Apparel has Outgrown the Stadium
Key Takeaways: Sports fashion and lifestyle crossover has transformed merchandise from team identifiers into cultural fashion statements, with…
August 13
Tennessee Debuts 19 New Adidas Uniforms
Key Takeaways: Tennessee Athletics and adidas launched a 10-year partnership on July 1, 2026, unveiling 19 new uniforms…
July 10