January 20-22, 2027 |
Las Vegas Convention Center

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January 20-22, 2027 |
Las Vegas Convention Center

Latest in: Sports Licensing

Sports Licensing Sports Merch women's sports merch
Mosaic tile sign reading 'MADISON SQUARE GARDEN' with an arrow on a tiled wall (brown, black, and beige tiles).

How a $3 T-Shirt Rewrote Gameday Fashion Rules

Key Takeaways:  Taylor Swift’s homemade “Stevie Knicks” T-shirt at the 2026 NBA Finals sparked a viral wave of…

August 13
MLB Sports Licensing Sports Merch
Row of tan boots lined up on a baseball infield, each boot's tongue displaying a different MLB team logo (Yankees, Dodgers, Mets, etc.).

Timberland x New Era MLB Drop: Boots Meet Baseball

Key Takeaways:  The Timberland x New Era MLB Collection launches globally Aug. 15, 2026, featuring limited-edition boots and…

August 13
Sports Licensing Sports Merch
Woman in a purple jacket and white pants sits on a red playground seat beside a chain-link fence with a blue sky behind.

Sports Apparel has Outgrown the Stadium

Key Takeaways:  Sports fashion and lifestyle crossover has transformed merchandise from team identifiers into cultural fashion statements, with…

August 13
Your quarterly dose of licensing lore, industry news, and innovation.
Adidas College Sports Licensed Merch Licensing Deals Sports Licensing

Tennessee Debuts 19 New Adidas Uniforms

Key Takeaways: Tennessee Athletics and adidas launched a 10-year partnership on July 1, 2026, unveiling 19 new uniforms…

July 10