NBPA Launches PLYRS UNTD Brand
Key Takeaways: The National Basketball Players Association launched PLYRS UNTD, a consumer-facing commercial brand that markets the collective…
June 26Latest in: NIL
Kentucky and Fanatics Lock In a 12-Year NIL Deal
Key Takeaways: University of Kentucky Athletics and Fanatics extended their partnership for 12 years, adding a first-of-its-kind…
June 16
Panini and Pathway Sports Ink Multi-Year NIL Trading Card Deal
Key Takeaways: Panini America and Pathway Sports & Entertainment have signed a multi-year NIL trading card deal covering…
June 12
