January 20-22, 2027 |
Las Vegas Convention Center

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January 20-22, 2027 |
Las Vegas Convention Center

Latest in: Nike

College Sports Licensing Deals Nike NIL

Nike’s Blue Ribbon Elite Program Adds Even More Star Power

Key Takeaways:  Nike’s Blue Ribbon Elite NIL program, launched in 2025 and named after the brand’s original identity…

July 17
Licensed Merch Licensing Deals MLB Nike Sports Liscening Trading Cards

KAWS x MLB: Street Art Takes the Diamond

Key Takeaways:  The KAWS x MLB Collection is a limited-edition streetwear and collectibles drop — featuring Nike jerseys,…

July 10
NBA Nike Sports Merch
Person running on a red outdoor track, shown from the mid-calf down, wearing black leggings and white sneakers with a blue Nike logo.

Why Nike Is Betting Big on Sport Again

Key Takeaways:  Nike’s sport-first strategy under CEO Elliott Hill refocuses the brand on athletic performance and product innovation…

June 19
Your quarterly dose of licensing lore, industry news, and innovation.