January 20-22, 2027 |
Las Vegas Convention Center

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January 20-22, 2027 |
Las Vegas Convention Center

Latest in: Nike

Football Licensing Deals Nike On Soccer

On Launches Football Division with Bombshell Mbappé Signing

Key Takeaways: Kylian Mbappé ends his nearly two-decade Nike partnership to join Swiss sportswear brand On On is…

September 19
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Nike’s Standard Issue Collection Brings NBA Style to Every Fan

Key Takeaways:  Nike’s NBA Standard Issue Collection covers all 30 NBA teams with hoodies, T-shirts, pants, and shorts.…

September 19
College Sports Licensing Deals Nike NIL

Nike’s Blue Ribbon Elite Program Adds Even More Star Power

Key Takeaways:  Nike’s Blue Ribbon Elite NIL program, launched in 2025 and named after the brand’s original identity…

July 17
Your quarterly dose of licensing lore, industry news, and innovation.
Licensed Merch Licensing Deals MLB Nike Sports Liscening Trading Cards

KAWS x MLB: Street Art Takes the Diamond

Key Takeaways:  The KAWS x MLB Collection is a limited-edition streetwear and collectibles drop — featuring Nike jerseys,…

July 10
NBA Nike Sports Merch
Person running on a red outdoor track, shown from the mid-calf down, wearing black leggings and white sneakers with a blue Nike logo.

Why Nike Is Betting Big on Sport Again

Key Takeaways:  Nike’s sport-first strategy under CEO Elliott Hill refocuses the brand on athletic performance and product innovation…

June 19