LeBron’s 76ers Jersey Just Broke a Fanatics Record
Key Takeaways: LeBron James signed a two-year, $8 million deal with the Philadelphia 76ers in July 2026 and…
August 12Latest in: NBA
NBPA Launches PLYRS UNTD Brand
Key Takeaways: The National Basketball Players Association launched PLYRS UNTD, a consumer-facing commercial brand that markets the collective…
June 26
Why Nike Is Betting Big on Sport Again
Key Takeaways: Nike’s sport-first strategy under CEO Elliott Hill refocuses the brand on athletic performance and product innovation…
June 19
Curry’s Li-Ning Deal May Have Changed the Sneaker Playbook Forever
Key Takeaways: Stephen Curry signed a reported 10-year deal with Chinese sportswear company Li-Ning on June 1, 2026.…
June 17