January 20-22, 2027 |
Las Vegas Convention Center

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January 20-22, 2027 |
Las Vegas Convention Center

Latest in: Licensed Merch

Licensed Merch women's sports merch
Pink athletic sneaker with a white sole angled against a pink background, showing laces and knit upper.

Beyond Pink: The Evolution of Fanwear for Women

Key Takeaways:  Women’s fanwear market gap: Despite roughly 72% of women identifying as avid sports fans, 66% say…

June 18
College Sports Licensed Merch Licensing Deals NIL
Exterior view of a modern stadium with a large blue UK banner displaying the university's white 'UK' logo, flanked by trees.

Kentucky and Fanatics Lock In a 12-Year NIL Deal

Key Takeaways:     University of Kentucky Athletics and Fanatics extended their partnership for 12 years, adding a first-of-its-kind…

June 16
Licensed Merch Sports Liscening Sports Merch
Close-up of white fabric with a bold red and navy circular logo, partially cropped against a blue background.

North Carolina Officials Warn Fans to Avoid Counterfeit Hurricanes Merchandise

Key Takeaways: Buy from official outlets only. The Carolina Pro Shop, licensed retailers, and arena vendors guarantee authentic…

June 15
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