January 20-22, 2027 |
Las Vegas Convention Center

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January 20-22, 2027 |
Las Vegas Convention Center

Latest in: Licensed Merch

Licensed Merch NBA Nike Sports Licensing Sports Merch

Nike’s Standard Issue Collection Brings NBA Style to Every Fan

Key Takeaways:  Nike’s NBA Standard Issue Collection covers all 30 NBA teams with hoodies, T-shirts, pants, and shorts.…

September 19
Licensed Merch Market Trends Sports Licensing Sports Merch

Sports Licensing Hits $44.4B: Licensing International

Key Takeaways:  Sports licensing reached $44.4 billion in 2025, growing 8.5% — the fastest growth rate of any…

September 19
Adidas College Sports Licensed Merch Licensing Deals Sports Licensing

Tennessee Debuts 19 New Adidas Uniforms

Key Takeaways: Tennessee Athletics and adidas launched a 10-year partnership on July 1, 2026, unveiling 19 new uniforms…

July 10
Your quarterly dose of licensing lore, industry news, and innovation.
Licensed Merch Licensing Deals MLB Nike Sports Liscening Trading Cards

KAWS x MLB: Street Art Takes the Diamond

Key Takeaways:  The KAWS x MLB Collection is a limited-edition streetwear and collectibles drop — featuring Nike jerseys,…

July 10
Licensed Merch NHL Trading Cards Upper Deck

Upper Deck’s New 2025-26 Tableau Hockey Cards: What to Know

Key Takeaways: 2025-26 Upper Deck Tableau Hockey provides two encased hard-signed autographs and one numbered box hit (serial-numbered…

July 10
Licensed Merch women's sports merch
Pink athletic sneaker with a white sole angled against a pink background, showing laces and knit upper.

Beyond Pink: The Evolution of Fanwear for Women

Key Takeaways:  Women’s fanwear market gap: Despite roughly 72% of women identifying as avid sports fans, 66% say…

June 18
College Sports Licensed Merch Licensing Deals NIL
Exterior view of a modern stadium with a large blue UK banner displaying the university's white 'UK' logo, flanked by trees.

Kentucky and Fanatics Lock In a 12-Year NIL Deal

Key Takeaways:     University of Kentucky Athletics and Fanatics extended their partnership for 12 years, adding a first-of-its-kind…

June 16
Licensed Merch Sports Liscening Sports Merch
Close-up of white fabric with a bold red and navy circular logo, partially cropped against a blue background.

North Carolina Officials Warn Fans to Avoid Counterfeit Hurricanes Merchandise

Key Takeaways: Buy from official outlets only. The Carolina Pro Shop, licensed retailers, and arena vendors guarantee authentic…

June 15