AI Meets Fandom: How Technology is Reimagining Sports Merchandise
Key Takeaways: Fanatics and OpenAI launched Shop the Look, an AI recommendation tool that suggests coordinated sports merchandise…
October 27Latest in: Fanatics
LeBron’s 76ers Jersey Just Broke a Fanatics Record
Key Takeaways: LeBron James signed a two-year, $8 million deal with the Philadelphia 76ers in July 2026 and…
August 12
Fanatics and Rokt Are Looking to Rewrite Fan Product Discovery
Key Takeaways: Fanatics captures data from over 100 million fans across commerce, collectibles, betting and live events —…
June 17
