Champion Apparel, Winston-Salem, N.C., will exclusively manufacture apparel items bearing Texas Tech University logos beside Texas Rangers and Houston Astros trademarks.
The cross-licensing agreement will tie Red Raiders fans with their favorite Major League Baseball (MLB) team in Texas.
“We’re extremely honored to launch the program for Champion, Texas Tech, and Major League Baseball. We have be an advocate for cross-licensing brands in the collegiate licensing business for many years,” says Stephen Spiegelberg, managing director of Red Raider Outfitter. “To see this program finally come together and provide a unique outlet for fans to support their two favorite teams is tremendous.”
For more information, visit RedRaiderOutfitter.com. — J.B.