January 20-22, 2027 |
Las Vegas Convention Center

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January 20-22, 2027 |
Las Vegas Convention Center

Latest in: News

Customer Engagement Fanatics Personalization Sports Merch
Close-up of a mobile screen showing the Fanatics website header with logo and navigation elements, URL www.fanatics.com visible.

Fanatics and Rokt Are Looking to Rewrite Fan Product Discovery

Key Takeaways:  Fanatics captures data from over 100 million fans across commerce, collectibles, betting and live events —…

June 17
FIFA Sports Merch
Golden World Cup trophy standing upright on a green soccer field beside a colorful soccer ball

U.S. Seizes $134K in Fake FIFA World Cup Merch

Key Takeaways: U.S. Customs and Border Protection seized 1,578 counterfeit FIFA World Cup 2026 items — worth an…

June 16
College Sports Licensing Deals Sports Liscening
Wide view of a modern stadium exterior with steel framework and a circular blue logo on a gray building against a blue sky, taken from near ground level at the entrance

Penn State Drops Nike After 30 Years — Here Comes Adidas

Key Takeaways: Penn State Adidas deal: A 10-year partnership beginning July 1, 2026 ends a 30-plus-year Nike relationship,…

June 16
College Sports Licensed Merch Licensing Deals NIL
Exterior view of a modern stadium with a large blue UK banner displaying the university's white 'UK' logo, flanked by trees.

Kentucky and Fanatics Lock In a 12-Year NIL Deal

Key Takeaways:     University of Kentucky Athletics and Fanatics extended their partnership for 12 years, adding a first-of-its-kind…

June 16
Licensed Merch Sports Liscening Sports Merch
Close-up of white fabric with a bold red and navy circular logo, partially cropped against a blue background.

North Carolina Officials Warn Fans to Avoid Counterfeit Hurricanes Merchandise

Key Takeaways: Buy from official outlets only. The Carolina Pro Shop, licensed retailers, and arena vendors guarantee authentic…

June 15
Licensing Deals NIL Trading Cards
Bright yellow license plate reading PANINI with a cartoon crest on the left, mounted on a dark vehicle.

Panini and Pathway Sports Ink Multi-Year NIL Trading Card Deal

Key Takeaways:  Panini America and Pathway Sports & Entertainment have signed a multi-year NIL trading card deal covering…

June 12