Tony Hawk Brand Arrives in Europe

Jan 12, 2016


Cherokee Global Brands, Sherman Oaks, Calif., in a partnership with retailer Sports Direct, has launched the Tony Hawk lifestyle brand throughout the United Kingdom and Europe.

They have developed a multi-tiered product line that includes T-shirts, printables, shorts, pants and more.

“We are very excited to launch the Tony Hawk brand at Sports Direct, Europe’s leading sports retailer, and believe that Tony’s exceptional awareness and demand for Hawk-branded products will be well received,” says Henry Stupp, CEO, Cherokee Global Brand. “Europe is a strategic market for The Tony Hawk brand, and we look forward to working closely with Sports Direct to scale this important business.”

For more information, visit — J.B.

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