The Brand Liaison, New York, recently announced the hiring of Laurie Smith to lead special projects, and Katey Gabrielson as a member of the company’s senior management team and lead on new business initiatives.
Smith spent 14 years in licensing and product marketing for Playboy, in addition to her time with Nickelodeon and Major League Baseball. Currently, she leads an independent strategic marketing agency that specializes in licensing and branding.
Gabrielson previously held a senior management position at Prominent Brand + Talent, Evolution, Compass marketing and Toy Island.
“Our company is growing very quickly and we pride ourselves on responsiveness and performance,” the company said in a statement. “In order to maintain that high quality of performance, we need a strong and experienced team. No one in our company has less than 15 years in licensing and business development and Laurie Smith and Katey Gabrielson are no exception. We are very excited to have both Laurie and Katey join us in our continued expansion.” — M.Q.