The 2015 Sports Licensing and Tailgate Show Welcomed High Quality Buyers to the Show Floor to Write Orders and Meet with Brands

Apr 15, 2015


SAN JUAN CAPISTRANO, Calif. – April 15, 2015 – The 2015 Sports Licensing and Tailgate Show held this past January, the premier event for brand owners, licensors, licensees and retailers in the world of sports merchandise and licensed products, was host to key industry buyers and decision makers.

Verified buyers from several national chains including, Academy Sports and Outdoor, Amazon, Bed Bath & Beyond, Big 5 Sporting Goods, Costco, Dillard’s, Kohl’s, LIDs, JC Penney, Old Navy, Ross, Sam’s Club, Sears, Sports Authority, TJ Maxx, Staples, Walmart and others were in attendance in significant numbers to place orders in support of their licensed product initiatives.

Buyers from around the world came to locate product for their retail stores and shops, including retail Internet giant Fanatics, along with specialty retailers, Sports Fever, MVP Sports, Pro Image Sports, and Hall of Fame Cards & Collectibles. The show also included buyers from several colleges, universities and professional sports organizations including, Ohio State University, University of Florida, UCLA, The University of Iowa, University of South Alabama Bookstore, Chicago Blackhawks, Anaheim Ducks, and Dallas Cowboys Merchandising.

“The Sports Licensing and Tailgate show is vital to our business and overall sales strategy. We come to this show to see the major retailers. This year we had scheduled meetings with Target, Kohl’s, Bed Bath and Beyond, Walmart, and Sports Authority, to name a few,” said Kris Tally, VP of Sales and Marketing for Logo Chair. “We saw the fan shops and specialty retailers as well, and we were able to capitalize on seeing the major retailers which resulted in our ability to put sales programs together and also add items to their assortment for the coming year. We are looking forward to 2016, and have already booked an expanded space on the show floor.”

“The show continues to evolve and grow, and this year we were strategic in our efforts to attract, verify and badge quality buyers” said Liz Crawford, VP and Show Director for the Sports Licensing and Tailgate Show. “Our goal is for this show to be a must for both exhibiting companies and attending buyers. With a concentrated effort to grow the buyer base, we believe that the show is helping to address everyone’s key business objectives.”

The 2015 Sports Licensing and Tailgate Show post show report details the overall show statistics. Click here to review the complete report. The Sports Licensing and Tailgate Show will be back in Las Vegas January 24-26, 2016 at the Las Vegas Convention Center. Look for registration to open in late August, 2015. Contact Matt Lawson at for information about exhibiting.



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About Sports Licensing and Tailgate Show
Held annually in Las Vegas, the Sports Licensing and Tailgate Show is the premier event for brand owners, licensors, licensees and retailers interested in sports licensed products. Home to over 350 exhibitors and thousands of retailers, this is the only show of its kind to target the sports and tailgating market. Exhibiting companies hold the licenses for professional, collegiate and all other sports teams and represent all product categories. Visit for more information.


About Emerald Expositions
Emerald Expositions is a leading operator of large business-to-business tradeshows in the United States, producing over 90 tradeshows and conference events per year connecting over 335,000 buyers and sellers across nine diversified end-markets, including general merchandise, sports, hospitality and retail design, jewelry, photography, decorated apparel, building, healthcare and military. Emerald Expositions is headquartered in San Juan Capistrano, California. The company’s shows are typically the most prominent and important for exhibitors and attendees within their various industries. To learn more about Emerald Expositions, please visit



Nikki Puckett
Sports Licensing and Tailgate Show
Marketing Manager
(949) 226-5750

Kate Blom-Lowery
Sports Licensing and Tailgate Show
Director of PR
(949) 226-5779