Panini Launches Real-Time Trading Cards

Jun 6, 2016

"PaniniPanini America, Irving, Texas, recently launched Panini Instant, an opportunity for fans to daily collect rare, real-time trading cards commemorating the biggest moments in sports.

The initiative, launched this past weekend during the Copa America Centenario soccer tournament with a tribute to Colombia superstar James Rodriguez, will continue with the Euro 2016 soccer tournament. Panini Instant will commemorate the biggest moments, milestones and performances in sports and give fans and collectors 24 hours to order each day’s card.

“Panini Instant is a revolutionary direct-to-consumer product that allows fans to collect cards around key events and moments in sports,” says Panini America CEO Mark Warsop. “Panini Instant grants us the opportunity to capitalize on the evolving trend to collect in real time and the ability to expand the trading-card category beyond collectors to mainstream sports fans around the world.”

Each new Panini Instant card will be made available between noon and 1 p.m. CT the following day. Each card will be made to order and will be numbered on the back to reflect the total print quantity of each card. The cards will be shipped to consumers within three to five days after the 24-hour ordering window expires.

In addition to the base Panini Instant card, there also will be versions numbered to 25, five and only one, respectively.

For more information, visit — J.L.