Majestic Athletic, Easton, Pa., and camouflage lifestyle brand Mossy Oak, West Point, Miss., have reached a licensing agreement with the hopes of expanding the reach and appeal of both companies, beginning in fall 2016.
The partnership allows Majestic to design, manufacture and market sports licensed camouflage products across several leagues and distribution channels.
“This natural synergy provides a platform to develop product infused with camo and team marks that will resonate with sports and outdoor fans across the country,” says Jim Pisani, president, Majestic Athletic. “We’re excited about this new opportunity and in becoming a member of the Mossy Oak family.”
The partnership comes with both companies’ realization that a growing number of sports fans also are outdoor enthusiasts, and the co-branded product should be a strong addition to both companies’ portfolios.
For more information, visit majesticathletic.com. — J.B.