License to Buy Program a Success

Apr 13, 2016


The License to Buy buyer incentive program returned to the Sports Licensing and Tailgate Show this year and was the largest to date, with 54 participating exhibitors writing orders with 140 retail buyers.

Orders written through License to Buy totaled $3.4 million, which exceeded last year’s total by nearly $500,000. A staple at the Sports Licensing and Tailgate Show, License to Buy provides a win-win for exhibitors and for buyers. For a nominal fee, participating exhibitors get to place a “coupon” in the show’s directory that is distributed on site to buyers.

Those buyers then write orders with participating companies during the show and are rewarded with money back based on the total amount of their orders and the number of exhibitors with whom they placed orders. The average refund this year was more than $400 per buyer.

Exhibitors interested in participating in License to Buy at next year’s Sports Licensing and Tailgate Show should contact Matt Lawson at

Refunds currently are being processed. Buyers with questions about refunds should contact Nikki Puckett at