Learfield Licensing Partners, Indianapolis, recently signed an agreement with the World Boxing Council (WBC) to become its global representative for licensing and merchandising.
Under the agreement, Learfield will maximize exposure opportunities for the WBC globally while helping secure strong partnerships for its licensed products across various categories and retail channels.
Learfield will handle day-to-day management of the WBC’s licensing program, and also use licensing and marketing partnerships to stimulate fan connectivity and engagement to grow awareness. Celebrating past and current WBC champions, and the history and heritage of the organization, will allow for co-branding opportunities and increased visibility, according to Learfield.
“We are thrilled to be partnering with the World Boxing Council,” says Bob Bernard, president and CEO, Learfield Licensing. “The WBC has a tremendous history and is one of the most recognized and respected names in all of boxing. It is an honor to help the WBC build upon its impressive story, traditions and success, and we look forward to helping the WBC grow its brand and connect with new fans around the world.”
Learfield’s strategy also will include leveraging its relationships with retailers and manufacturers, while also showcasing the WBC as a lifestyle brand featuring performance apparel and authentic training products that target fitness enthusiasts and a growing audience that prefers boxing as a workout program.
For more information, visit learfieldlicensing.com. — J.L.