Johnnie-O, Los Angeles, has partnered with 20 colleges and universities on co-branded apparel, according to BizJournals.com.
The partnering schools include College of Charleston, Northwestern University, Vanderbilt University and University of Virginia. The products offered include polos, button-downs, outerwear and swimwear.
“The Johnnie-O brand is rooted in tradition, and it’s been our goal to give consumers the opportunity to show their school pride without having to wear fan gear that might be better paired with face paint,” says John O’Donnell, founder of Johnnie-O. “It’s about dressing up fans, not dressing them down, and allowing fans to express their passion without having to sacrifice their style.” — M.Q.