JCPenney, Fanatics Launch Sports Fan Shop

Oct 7, 2014


JCPenney, Plano, Texas, recently announced the launch of a new Sports Fan Shop experience on its website that will be powered by Fanatics, Jacksonville, Fla.

Fanatics, which operates the e-commerce platform for hundreds of collegiate and professional sports teams, leagues and media sites, will provide fans with a selection of more than 30,000 licensed products, including team sports apparel and merchandise spanning all the major sports leagues, at

“Our partnership with Fanatics enables us to deliver even more quality team merchandise that our customers want during their favorite sports season,” says John Tighe, senior vice president of men’s apparel for JCPenney. “Whether it’s football in the fall or March Madness in the spring, JCPenney has the caps, shirts and collectible gear to make any sports enthusiast a true fanatic.”

The Sports Fan Shop features new product categories, state-of-the-art technology, seamless navigation and a quick checkout process. Shoppers also will benefit from a flexible return policy, which includes low-cost shipping options and satisfaction guarantees. Fanatics also will use its multiple distribution outlets around the country to ensure quick delivery to fans around the world.

“Fanatics is proud to add JCPenney to our family of partners,” says Brian Swallow, senior vice president, strategy and business development for Fanatics. “I am convinced that with our e-commerce expertise, leading technology platform, regional distribution infrastructure and unparalleled assortment of sports fan merchandise, Fanatics will be able to further enhance the shopping experience for JCPenney customers.”

The new Sports Fan Shop is located at — J.L.