The Madison Square Garden Company (MSG), New York, and DraftKings, Inc., a daily fantasy sports leader, announced a comprehensive, long-term marketing partnership that makes DraftKings a signature partner of MSG with year-round brand exposure across the company’s set of sports, media and entertainment properties in New York.
With the deal, DraftKings also becomes a partner of the New York Liberty, a female basketball team, and will have its logo appear on the team’s uniforms.
“The Madison Square Garden Company’s outstanding lineup of world-renowned teams and properties makes this an ideal partnership for us,” says Jason Robins, CEO and co-founder of DraftKings. “We couldn’t be more excited to have a brand-new DraftKings Fantasy Lounge at The World’s Most Famous Arena where we will continue to provide our DraftKings community with the best of the best in innovative and exclusive experiences for years to come.”
For more information, visit themadisonsquaregardencompany.com. — J.B.