Genesco Taps David Baxter as Head of Lids Sports Group

May 13, 2016


Genesco Inc., Nashville, Tenn., named David Baxter as president and CEO of its Lids Sports Group and a senior vice president of Genesco, effective June 1, 2016.

From 2006-2014, Baxter served as president of the sports licensed division of adidas/Reebok. Once Reebok was acquired by adidas, he oversaw the joint companies’ sports licensed business with NBA, MLS, NHL, WNBA and NCAA partners.

“We are delighted that David Baxter has agreed to join Lids Sports Group, and believe that he is uniquely qualified to lead the company through the next phase of its growth as an omni-channel retailer,” says Robert J. Dennis, Genesco chairman, president and CEO. “David’s deep knowledge of the licensed sports industry, his experience across both retail and wholesale, and his record of success in leading businesses and people, make him an ideal choice to lead the Lids Sports Group at this time.”

For more information, visit — J.B.