Cherokee Global Brands, Los Angeles, has partnered with Walmart Canada, Mississauga, Ontario, to launch a broad range of Tony Hawk-branded gear aimed at boys and young men.
“This strategic relationship between Walmart and Cherokee Global Brands is a game-changer for us as we forge a new partnership with one of the largest and most innovative retailers in the world,” says Henry Stupp, CEO, Cherokee Global Brand. “We couldn’t be more excited to work with Walmart Canada as they become the latest flagship partner to fully leverage on our 360-degree platform. Walmart will benefit from our innovative design vision of casual streetwear products, our agile sourcing and marketing approaches, and our ability to quickly scale success, and Walmart Canada’s customers will enjoy unprecedented access to the full Tony Hawk brand experience.”
The new line will launch for fall 2016 and covers footwear, accessories and apparel.
For more information, visit cherokeeglobalbrands.com. — J.B.