Bayern Munich, adidas Sign 10-Year Extension | Sports Licensing & Tailgate Show

Bayern Munich, adidas Sign 10-Year Extension

May 27, 2015

"Adidas

Bayern Munich, Germany’s most wealthy and successful soccer club, has signed a 10-year extension on its outfitting deal with adidas, Herzogenaurach, Germany, for a reported 900 million euros ($989.82 million), according to Reuters.

“With this extension of the contract until 2030, Adidas will continue its long partnership with FC Bayern [Munich],” says adidas spokesman Oliver Brüggen, according to The Guardian.

adidas owns 8.33% of Bayern Munich, and the two entities have expressed wishes to continue to work together well into the future.

For more information, visit adidas-group.com. — J.B.