Madden NFL 17 Cover Athlete to be Unveiled May 12 | Sports Licensing & Tailgate Show

"EA"

Electronic Arts, Redwood City, Calif., will reveal its cover athlete for its Madden NFL 17 video game May 12, along with some of the first gameplay to be aired live on ESPN.

According to a statement released by the company, the Madden NFL 17 cover athlete will be revealed during the 6 p.m. ET edition of ESPN SportsCenter. Fans also can tune in to get their first look at an all-new gameplay trailer.”

Player participation in the video game has been facilitated by NFL Players Inc., the marketing and licensing arm of the NFL Players Association. The game will be released at retail on Aug. 23.

For more information, visit ea.com. — J.B.