BSN SPORTS, Dallas, a division of Varsity Brands, announced today that it has acquired Lids Team Sports from the Lids Sports Group. Terms of the deal were not disclosed.
Lids Team Sports sells athletic apparel and equipment to schools and youth programs across the nation, and with its addition, BSN youth platform increases significantly.
Adam Blumenfeld, CEO of BSN SPORTS, will continue to serve as CEO of the combined entity, while Scott Molander, who currently leads Lids Team Sports’ operations, will join BSN.
“The combination of BSN SPORTS and Lids Team Sports is excellent news for our employees, our vendors and, most importantly, for our customers,” Blumenfeld says.” Our objective is to empower customers with more convenience and better service. We welcome Lids Team Sports employees to the BSN SPORTS family, and look forward to working side-by-side with them to deliver on our commitment to customer excellence.”
For more information, visit bsnsports.com. — J.B.