IMG, New York, unveiled the Football Greats Alliance (FGA), an agency created to manage the marketing and licensing rights of retired professional football players.
FGA creates, develops and manages the strategic execution of rights for more than 22,000 retired National Football League (NFL) players.
“The FGA will provide opportunities for retired players to band together for a wide variety of partnerships,” says Jim Brown, former Cleveland Browns great, Pro Football Hall of Famer, and Chairman of the Board, FGA. “These deals will have direct financial benefits to the players involved, and more importantly, will provide revenue for the Greater Good Fund, which will benefit the health and welfare of retired players.”
The NFL will support the FGA by providing access to NFL sponsors, club marketing personnel and hospitality space for events such as the Super Bowl and Pro Bowl.
The FGA’s formation is part of a $50 million settlement the Pro Football Retired Players Association (PFRPA) reached with the NFL in an image/likeness lawsuit in 2013.
For more information, visit img.com. — J.B.