The Marketplace Where Sports Merchandising Comes Together
Welcome to the industry’s most comprehensive B2B marketplace for licensed sports and tailgate merchandise. Held every in Las Vegas, The Sports Licensing & Tailgate Show (SLATS) brings together thousands of licensors and retail buyers, and pairs them with 300+ exhibitors representing major leagues — including NFL, NBA, MLB, NHL, NASCAR — to create new revenue opportunities.
Why Exhibit?
SLATS is the only B2B marketplace dedicated to collegiate and professional sports. If sports licensing is your arena, this is the one place you need to be to reach America’s Top 10 retailers and category leaders like Dick’s Sporting Goods, and university bookstores across the country. Get a Booth.
About the Show
Held January 22-24, 2025, in Las Vegas, NV, the Sports Licensing and Tailgate Show is the premier event for licensors, licensees, retailers, and colleges interested in licensed products. Attendees will have the chance to see more than 300 exhibiting companies representing. Attend Our Next Show.
Why Attend?
SLATS is the definitive destination to source sports licensed merchandise and the only trade event dedicated to the collegiate and professional sports markets. It’s the year’s best opportunity to discover new products from over 300 vendors across every category. Learn More.
SLATS is more than a trade show—it’s the industry hub for building relationships and shaping retail assortments across professional, collegiate, and lifestyle sports. Buyers and licensing executives attend to find products that engage fans, drive sales, and strengthen brand partnerships. SLATS is a proven marketplace where:
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300+ Exhibiting Companies debuting the latest in apparel, collectibles, gifts, and tailgate gear.
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Diverse Buyers including mass retailers, specialty shops, e-commerce leaders, and university bookstores.
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Collegiate Licensing Leaders from over 100 universities and licensing programs.
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Global Reach with attendees spanning North America, Europe, and Asia.
At SLATS, every conversation, booth visit, and product discovery is an opportunity to gain an edge in a fast-moving market. From networking receptions to the License to Buy incentive program, SLATS ensures both buyers and exhibitors leave with tangible ROI.
This show is so valuable for networking and getting to know your client base. We were able get in contact with potential buyers we had been trying to reach for over a year!