The University of Wisconsin and Mad City Windows & Baths, Madison, Wisc., agreed to a multi-year agreement allowing the company to use the Badgers’ marks, receive in-venue signage, and interact with fans for events and contests.
“This is a tremendous opportunity for us – our first major college sports partnership – and we couldn’t be more proud to align with the Wisconsin Badgers,” says Mad City Windows & Baths Vice President Nathan Richmond. “We take great pride in the quality of our work and level of customer service, and anticipate increasing our profile among the university’s passionate fans, alumni and community.”
The deal was secured by Learfield’s Badger Sports Properties. — M.Q.