The National Basketball Association (NBA) announced that the Golden State Warriors and the Toronto Raptors are the 2014-15 Team Retailers of the Year at the NBA Team Retail Summit and Product Expo in Las Vegas.
The teams earned the award after an in-depth review of all team retailers with criteria including marketing and merchandising, product assortment, customer service, consumer shopping experience and overall sales success.
The award is the first for the Raptors, while the Warriors celebrate their second win in the category on the heels of the team’s first NBA championship in 40 years.
“This year, we are recognizing two very deserving teams for their innovative retail merchandising and marketing practices,” says Brian Keegan, VP, global retail development, NBA. “Both teams fostered creativity and collaboration to meet consumer demand and provide fans with a wide assortment of new and hot-market products in-arena, online, and in the local marketplace.”
For more information, visit nba.com. — J.B.