University of Wisconsin Picks Fermata | Sports Licensing & Tailgate Show

"Fermata-Partners"

Fermata Partners, Atlanta, has finalized and eight-year partnership with the University of Wisconsin (UW) to become to institution’s licensing program.

Fermata adds UW to a growing portfolio of programs including Notre Dame, Kentucky, Georgia, Oregon and Miami.

“The University is excited to begin a new chapter in our licensing strategy through our partnership with Fermata Partners,” says Jeff Schmidt, UW’s associate AD for administration. “The change in our licensing program’s management coincides perfectly with our shift to Under Armour as the official team supplier for Badger Athletics. We look forward to working closely with Fermata to build progressive future strategies to connect our students, alumni, and fans with Badger merchandise.”

UW generates more than $60 million in annual retail sales, and has historically ranked among the top 20 selling universities in the nation.

“Since its founding in 1848, the University of Wisconsin-Madison has served as the flagship campus for the UW system — and today is the oldest and largest public university in the state,” says Derek Eiler, managing director, Fermata Partners. “It is an honor for our team to be selected to work alongside the University to help advance its mission through its consumer products licensing efforts.”

For more information, visit fermatapartners.com. — J.B.