Ultra Sport Products, Redlands, California, a fan merchandise company, has signed four new licensees in English soccer: Chelsea FC, West Ham United FC, Sunderland AFC and Fulham FC.

The company focuses on innovative offerings for fans, such as its Shirt Swinger, inspired by long-time Manchester United player Ryan Giggs’ goal-scoring celebration in the 1999 FA Cup Semi Final.

“I am living my dream to be able to create products that fans can enjoy, while cheering for their favorite team,” says Tommy Puett, CEO, Ultra Sport Products. “At a match or at home, fans wear their colors with pride in every way possible. Ultra Sport Products’ goal is to create new products for fans to enjoy each match experience with. I am proud to be launching our products with football clubs throughout the U.K.”

For more information, visit ultrasportproducts.com. — J.B.