Phloops is simple to learn but hard to master.

Michigan fans take their sports seriously. That includes what goes on before and after the game. For Steve Bommarito and Steve Goebel, the founding partners of Phloops, their love of the Maize and Blue got them thinking about how to improve their tailgating experience.

“People were getting tired of cornhole and other games,” says Bommarito. “There had been nothing new introduced to the marketplace for years.”

When Goebel’s brother passed away a little over 18 months ago, he found the inspiration to create a new tailgating activity. The result was Phloops, a modern adaptation of the classic ring toss game. “It’s unique and totally addicting,” says Bommarito.

For sure, Phloops was a hot item at the Sports Licensing and Tailgate Show this past January. According to Bommarito, it was “mind-blowing” experience. “Everyone loved Phloops,” he says. “We talked to a bunch of vendors and suppliers, and learned a lot about the industry. We know that tailgaters are our prime market.”

Bommarito and Goebel are now exploring the best ways to reach that market. Pursuing licensing agreements is on the list of things to do. So is becoming a “#1 vendor.”

“Phloops is 100% made in the USA,” says Bommarito. “We’re going to being filling initial orders by the end of June. We are a nimble and agile company. We offer custom solutions and always work to meet the needs of our retail partners. And you can ask about promotions, including deals on shipping.”