With the agreement, Fermata will manage and develop the PGA TOUR’s domestic and international retail licensing program, and will expand its retail licensing business and brand presence within the consumer marketplace worldwide.
“We are very excited to announce this relationship with such a highly respected and accomplished agency,” says Lance Stover, VP, new ventures and licensing, PGA TOUR. “The team at Fermata Partners and CAA Sports have an extensive background and knowledge of the sports and licensing industry, and our brand will benefit from their expertise.”
The PGA TOUR operates more than 100 golf events annually between its six Tours.
“We are thrilled to strategically align with the PGA TOUR, one of the most globally recognizable brands in sports, and look forward to collaborating with our new partners to further cultivate and grow its brand and consumer product offerings worldwide,” says Kit Walsh, founding partner, Fermata Partners.
For more information, visit fermatapartners.com. — J.B.