Perry Ellis Intl. Inc., Miami, is expanding its license agreement with American Traveler Inc., granting rights under the Pro Player brand to include sport duffels, backpacks, messenger and tote bags, and sack packs.
Pro Player is an active sports brand with unisex and cross-generational appeal, according to the company.
“American Traveler is a terrific partner for PEI and we are excited to be building on that success and expanding our relationship with them,” said Oscar Feldenkreis, president and chief operating officer of Perry Ellis Intl. “This addition was a natural extension for the Pro Player customer, who demands a product that offers performance features in addition to fashion and function in an active lifestyle.”
The collection will launch for holiday 2014 at national and regional specialty chain and sporting goods stores.
For more information, visit pery.com. — J.L.