OYO Sports, Acton, Mass., which creates licensed, collectible building-block mini-figures of athletes, has launched figures of several potential NFL Draft first-round picks, such as Jameis Winston, Sammie Coates, Amari Cooper, Todd Gurley and several more.
OYO currently is licensed with 48 Collegiate Licensing Company (CLC) institutions and bowls, though it produces NFL, MLB, and NHL player mini-figures as well. The NFL player group rights are managerd through OYO’s license with NFL Players Inc. (NFLPI), the licensing and marketing division of the NFL Players Association.
“OYO has moved quickly to seize the marketing opportunity inherent in the NFL draft by creating fun collectible products for college stars going pro,” says Dave Kirkpatrick, vice president of non-apparel marketing, CLC. “The company is blazing trails as one of the very few licensees with player-specific product for sale at the NFL Draft.”
At the draft, OYO will be working with the NFL to get pro team OYOs in the players’ hands as they walk off stage after being selected by NFL teams.
“OYO Sports recognizes the fan appeal of the NFL Draft,” says Shari Fabiani, senior vice president of product and marketing, OYO Sportstoys, Inc. “We capitalize on the hot trends in the toy and sport industries, making our newest release of Campus Legend mini-figures not only highly sought after, but also fun and entertaining for our fans.”
For more information, visit oyosports.com. — J.B.