The Collegiate Licensing Co., Atlanta, recently announced that it has inked a multiyear extension of its partnership with Operation Hat Trick (OHT) to continue managing the brand’s trademark licensing program.
Operation Hat Trick generates awareness, support and funding for the recovery of America’s wounded veterans, active service members and their families via of OHT-branded merchandise sales. Since its inception, OHT has become the largest collegiate philanthropic co-branded program ever built, according to the organization.
OHT generated an estimated $2.4 million in retail sales in fiscal year 2015. The organization worked with six licensees, including exclusive headwear partner ’47 Brand, The Mountain, WinCraft, Victory Tailgate, Sleefs and Bani Bands.
“CLC took a leap of faith in working with OHT when we had no licensees, no distribution and no sales, and deserves to be recognized for the good the program is doing today for the military men, women and families that we work to support,” says Dot Sheehan, founder and president, OHT. “CLC’s strategic guidance played a major role in the program’s wildly successful trajectory of growth and we are thrilled to be renewing our partnership.”
For more information, visit operationhattrick.org.